THE PERFORMANCE NUTRITIONIST
THE PERFORMANCE NUTRITIONIST
DEVELOP YOURSELF OUTSIDE THE CONVENTIONAL DEGREE PROGRAMME?
in sport or do you find yourself at a bit of a crossroads in your career?
This book is for you!
In any industry, there are people who progress quicker than others. It is no different in our industry of performance nutrition. These people appear to effortlessly gain experience, credibility and respect from other practitioners and athletes. They seem to stand out, but why is this?
The Performance Nutritionist lifts the lid on 10 well-respected performance nutritionists, practitioners, and researchers, all of whom in my eyes are successful in their careers. With hundreds of publications, gold medals, winning performances, and podcast episodes between them, the 10 individuals in this book provide genuine golden nuggets in the areas of:
- Career navigation in academia, research, and applied practice
- Standout moments which have defined them
- Key characteristics required in our industry
- The importance of mentors
- Influential factors which have led to their successful careers
- Biggest challenges to date
- Biggest recommendations to their younger selves
- Areas that are not taught on degrees which are fundamental for a career in performance nutrition
- The future of performance nutrition
- Key principles which they follow daily
Dr James C. Morehen is a performance nutritionist currently working with
professional athletes and elite individuals from the corporate world. Through
Morehen Performance Ltd, he has spent the last eight years supporting
individuals from England Football, rugby union, rugby league, professional
boxing, Formula 1, golf, Premiership football, HSBC Global, IKEA and Credit Suisse.
Prior to university James spent three years travelling across Southeast Asia and teaching snowboarding in Canada. At the age of 21 he decided to stop travelling and embarked on a nine-year academic career at Liverpool John Moores University within the Research Institute for Sport and Exercise Sciences. Here he completed his undergraduate degree in Sport and Exercise Science and his Master’s in Sports Physiology.
James then completed his PhD titled: Growing, building and repairing elite rugby players: nutritional and energetic considerations.
Throughout his studies, his applied work with elite sport included professional athletes from football, rugby, boxing, motorsport, combat sports, golf as well as global companies such as IKEA, Credit Suisse and HSBC Global.
James is proudly registered with the Sport and Exercise Nutrition Register as a high-
performance practitioner and, outside of working with elite athletes, enjoys reviewing the current literature, presenting at universities, mentoring others in the industry and running his own business, Morehen Performance Ltd.
In his spare time James enjoys relaxing with his partner Nura, his dog Sunny and his family.
PS - FOR ANY ORDERS OUTSIDE OF THE UK PLEASE EMAIL ME DIRECTLY TO DISCUSS POSTAGE